Marriott Bonvoy Is the New Name of the Hotel Chain’s Loyalty Program

More than two years after closing one of the most tumultuous merger deals in the history of hospitality, Marriott International has finally revealed the new name of its loyalty program, combining all three of its loyalty brands — Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG). And it is: Marriott Bonvoy, which a number of travel loyalty-focused outlets had already assumed would be the new name. Marriott Bonvoy officially launches on February 13 with a multi-million-dollar global media campaign. According to Marriott, "Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world" and it has a total of 120 million members — arguably the largest for a single hotel company whose portfolio includes 30 different brands and more than 6,700 hotels. Additionally, the current experience/tours and activities programs related to Marriott Rewards and SPG, known as Marriott Rewards Moments and SPG Moments, w