Caesars Debuts Non-Gaming Hotel Brand and 6 Other Hospitality Trends This Week
Photo Credit: Bellboy at Kulm Hotel St. Moritz, a luxury Hotel in St. Moritz, Switzerland. Kulm Hotel St. Moritz
Skift Take
This week in hospitality, Caesars responds to changing consumer demand, a report finds that direct booking keeps customers in loyalty programs, and a "glamping" startup raises $115 million.
Hotel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hotels. For all of our weekend roundups, go here.
Caesars Doubles Down on Its Non-Gaming Strategy With New Brand: You can bet the incredible brand recognition of the Caesars name will still prove to be a double-edged sword as Caesars tries to delve deeper into the non-gaming space.
Hotel Direct Booking Efforts Create Lasting Loyalty: New Report. Two years in, it appears that consumers didn’t just sign up for the loyalty program
