Startups and Legacy Brands Are Making Healthcare More Personal
Photo Credit: A doctor is showing a patient information on a laptop. Tech startups and legacy brands are redefining how consumers access healthcare and medicine. Unsplash / @rawpixel
Skift Take
Much of the wellness movement centers around prevention, or staying active and treating your body in a way that can help keep health problems at bay. Smart startups –– and even large corporate brands –– are finding ways to take advantage of this shift in how we think about health.
No one actually looks forward to their annual checkup. The visit either comes with bad news or reveals little more than you already know. But Parsley Health, a startup founded in 2016 by Dr. Robin Berzin, is looking to change the way we think about primary care visits. With its basic plan (not covered by insurance, but possibly reimbursable, according to the company), members receive five doctor visits and five health coaching sessions, plus a custom health plan and lab tests that delve deeper than typical blood work.
One of the company’s selling points is that it relies on doctors trained in functional medicine, which addresses the root cause of health issues, rather than just treating symptoms. Another one: It provides a calming and welcoming office space for patients, utilizing trends in wellness design and offering guests the latest health drinks and tonics to keep them coming back for more.
Because of frustrations with today's medical system, a place like Parsley Health co
