TripAdvisor Emphasizes Experience Booking and 13 Other Digital Trends This Week
Photo Credit: Expedia photo of a woman snorkeling. Some travel platforms have realized an increasing amount of money can be made from experience travel, including tours, activities, and restaurants. Hanauma Bay, Hawaii
Skift Take
This week in digital news, TripAdvisor moves away from the crowded hotel booking scene, USA Today Travel suffered when it moved online, and travel advisors realize boomers may be the most lucrative customers.
Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers: TripAdvisor is leveraging its strengths — tours and activities, and restaurants — where it has leadership positions rather than choosing to devote the bulk of its energies in the crowded field of hotels and alternative accommodations. It is a wise choice to differentiate rather than be a mere clone of its competitors.
The Long, Sad Collapse of USA Today Travel: That’s the final nail in the coffin, but USA Today has been building that coffin since 2010.
Advisors Tap Into the Changing Consumer Behavior of Boomer Travelers: Despite all the marketing interest in reaching millennials, it may be the baby boomer generation that is the most likely business source for travel advisors. It’s a high-spending demogr
