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Business Travel

Carlson Wagonlit Travel Rebrands to Sound Cooler

Andrew Sheivachman

Photo Credit: A promotional image detailing the evolution of the Carlson Wagonlit Travel brand over time, culminating with a hoverboard riding tech bro. Carlson Wagonlit Travel

Skift Take

Now we've got Amex GBT, BCD, and CWT: an alphabet soup worthy of a sector that relies on bromides and buzzwords over substance.

The last few years in corporate travel have been replete with travel management companies that have nominally been focused on service claiming to shift towards a technology-first strategy. Carlson Wagonlit Travel, one of the biggest travel management companies in the world, has changed its name to CWT to move away from its roots toward a digital future. Many already called the company CWT for short, and its divisions like

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