Wyndham Backtracks on Award-Winning Loyalty Program

In 2015, Wyndham, the parent to almost two dozen hotel brands, retooled its loyalty program to simplify its booking tiers and bring the same price to every award night across every hotel property in its network. It was a bold move at the time and made an award night at the Wyndham Grand, the most expensive hotel in the network, the same price as one at the Howard Johnson. Now, the hotel group is dialing back that strategy and introducing three tiers to its award chart. In Wyndham's words, the move was made to bring better accessibility to its lowest-tiered hotels, which are now significantly less expensive than the earlier, one-size-fits-all rate. But it's also not unlikely that too many award nights were going to the Wyndham Grand and not enough we