How a French Gourmet Food Brand Plans to Succeed in Hotels
Photo Credit: A marketing image for Fauchon. The gourmet food company has opened a hotel. Fauchon
Skift Take
Another example of a luxury brand extending its reach into hospitality is developing out of Paris. But the question is, do we really need another luxury hotel brand? Maybe, if it has a certain je ne sais quoi.
Fauchon has long been in fashion among epicureans. The Paris-based gourmet food purveyor has been around since 1886, and has outlets in 20 countries around the world. And now, it has a hotel.
Last fall, the company opened Fauchon L'hôtel Paris by Place de la Madeleine. There are plans for 19 more openings around the world in the next decade. Next up is Kyoto in 2020.
We know...ho-hum, another new luxury brand. Except that, after speaking with Jacques-Olivier Chauvin, president and CEO of Fauchon Hospitality, it does appear that this one is actually fashioning itself in ways that might differentiate it from the competition. The idea is to win guest hearts through their stomachs.
"Fauchon has deep roots in French culture and French gastronomy," said Anders Just
