Luxury Tour Operators Expand Into Wellness to Meet New Demand
Photo Credit: A guest and tour guide walk towards the Jhansi Lodge in India. Tour operators are incorporating wellness into their itineraries. Abercrombie and Kent
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Luxury tour operators have incredible advantages over wellness industry competitors in crafting dynamic, immersive wellness-first travel experiences. However, they must adapt to this new market quickly to avoid stagnation in crafting luxury that is better-suited to past generations.
Luxury tour operators are introducing more wellness-inclusive tours to greet demand as well as attract a new demographic of conscious and health-first consumers.
Abercrombie & Kent earlier this year introduced its new wellness-inspired Luxury Small Group Journeys, which aims for a balance of its deeply cultural and luxurious itineraries alongside options built to engage the mind, body and spirit. There are currently tours in Southeast Asia, India, Kenya and Peru.
“I’ve been watching this trend growing significantly for the last year or two. There is an interest in wellness travel that is not going away any time soon. It also aligns really well with our current brands, which connect people to places through luxury accommodations, and, more importantly, actual connections with the local people and the opportunity to have an in-depth, insider experience in each of those destinations," said Stefanie Schmudde, vice president of product development and operations at A&K.
