India’s Luxury Hotel Sector Needs an Oyo-Like Disruption, Says Former Oberoi Boss
Photo Credit: Postcard-perfect, The Postcard, Velha. All game-changing developments in India’s hotel sector thus far have been limited to the budget segment. Postcard Hotels
Skift Take
Thus far, disruptions in the hotel sector in India have occurred largely in the budget and economy segments. Former Oberoi-Trident President Kapil Chopra hopes to change that and take on the legacies with his Postcard Hotels & Resorts. Can he?
All game-changing developments in India’s hotel sector thus far have been limited to the budget segment, which underwent a disruption with the birth of brands like Oyo, Treebo, and Fab Hotels, attracting the interest of big investors such as SoftBank and Goldman Sachs.
But there is a little digression. In December, the market saw the launch of a new luxury hotel brand, Postcard Hotels & Resorts, the first after a gap of about two decades. Notably, it’s by a legacy veteran, Kapil Chopra, who was the former president of Oberoi-Trident, part of EIH.
Chopra told Skift it has been a long time since a luxury hotel company got launched in India, whereas budget brands like Oyo, Treebo and Fab have mushroomed over the last few years.
“Why should all the innovation happen in the economy or the budget segment? Has the luxury hospitality sector evolved to a level where it does not require any innovation? The answer is no,” said the 45-year-old professional turned entrepreneur,
