Travel Advisors Find South Asian Destination Weddings Very Lucrative But Tough
Photo Credit: Pictured is a destination wedding at Moon Palace Cancun in Mexico. Travel advisors need to have a lot of savvy to be successful at destination weddings. VIP Vacations
Skift Take
South Asian destination weddings are a lucrative and growing travel niche, fueled by demand from affluent Indian immigrant communities in North America. However, travel advisors need to be prepared for complex challenges.
South Asian destination weddings, one of today’s fastest-growing and most lucrative travel segments, are drawing increasing interest from resort hotels and travel advisors alike. But while the rewards are great, experts say the knowledge required is as complex as the intricacies of the weddings themselves.
Destination wedding specialist Jennifer Doncsecz, owner of VIP Vacations in Bethlehem, Pennsylvania, learned just how steep the learning curve is when handling her first South Asian destination wedding over a decade ago.
“Explaining what we needed to the resort in Mexico was very difficult and tedious. When we said that we needed a special bowl for the fire ceremony they kept saying they don’t do bonfires on the beach,” she said. “Destination weddings are already complex, but South Asian weddings have even more complexity than most.”
Over the years, Doncsecz has seen an increasing number of hotel companies with properties in Mexico and the Caribbean, the two most
