With More Leisure Time, Chinese Tourists Are Traveling More Too
Skift Take
Chinese citizens are enjoying more free time, and they’re leveraging that time to travel more. But with government initiatives promoting nationalistic “red tourism,” international destination marketing organizations face some stiff competition.
China’s National Bureau of Statistics recently released data tracking citizens’ leisure time over the past 10 years, and the findings indicate that an increase in the amount of free time over the past decade has also led to an increase in outbound travel.
The report notes that Chinese citizens have a total of 1 hour and 5 minutes of free time per day, about 25 minutes more than in 2008 — that comes to more than 16 days for leisure activities. Those hours have led to changing habits that include more travel, both international and domestic, which has also been met with increased wages during the period. The fr
