British Airways CEO Says Transformation Is Not Over Yet

Patrick Whyte

April 30th, 2019 at 6:00 AM EDT

Photo Credit: Alex Cruz, CEO and chairman of British Airways, speaking at Skift Forum Europe. Cruz says BA still has work to do. Skift / Russell Harper

Skift Take

Alex Cruz has not always done the popular thing, but the changes he has made have made British Airways a more financially stable airline.

Since taking over as CEO and chairman of British Airways in 2016, Alex Cruz has endured his fair share of criticism over some of the changes he made to the airline, particularly with regards to food on short-haul flights. But Cruz, speaking at Skift Forum Europe in London on Tuesday, said the changes were necessary in turning the carrier into a more custome

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

BEST VALUE

BILLED ANNUALLY

$395 per year

BILLED MONTHLY

$50 per month

($600/year)

CONTINUE

Already a subscriber? Login

Skift Take

Share

Get unlimited access with Skift Pro.

BILLED ANNUALLY

BILLED MONTHLY