Airbnb Goes Manhattan Upscale With Apartment-Style Suites at Rockefeller Center
Photo Credit: 75 Rockefeller Plaza in midtown Manhattan. RXR Realty
Skift Take
It’s got to be hard to get that “local feel” when you’re staying at one of the biggest tourist destinations in New York City.
Two months after acquiring HotelTonight, Airbnb is pushing further into the hotel space — this time with New York’s Rockefeller Plaza.
The homesharing app launched a partnership on Monday with New York realty giant RXR Realty to turn part of an iconic Manhattan building into a hotel. Offered exclusively through Airbnb’s global platform, the initiative targets business travelers seeking more extended stays and authentic New York experiences.
“We’ve seen a lot of people taking ‘work-cations.’ They’re coming to the city for work and then extending the trip for personal travel. And we’ve seen a lot of long-term stays and people who are looking for more experiential travel,” said Liz DeBold Fusco, a spokesperson for Airbnb.
Located at 75 Rockefeller Plaza, the 32-story property will open to guests in 2020 and will be Airbnb’s first time using an iconic building for hotel rentals. Built by the Rockefellers in the 1940s, the plaza building overlooks the famous R
