Skift Forum Asia: Fosun Tourism CEO on Creating the Foliday Brand
Skift Take
Fosun has quietly integrated the companies it has either invested in or bought into its Foliday ecosystem, with the plan to manage and control every stage of the tourism experience.
While Chinese conglomerate Fosun has attracted plenty of attention in Europe and North America for its acquisitive streak over the past few years, what's perhaps less well-known is what it has actually done with the companies it has bought or invested in.
Rather than holding the likes of Club Med and Thomas Cook at arms length, it has integrated them into what it calls its Foliday (short for Fosun holiday) ecosystem, which it hopes will capture the attention of travelers.
Fosun Tourism Group CEO and Chairman Jim Qian will be speaking at Skift Forum Asia in Singapore on May 27.
