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Online Travel

Agoda CEO: Online Travel Is Becoming Like the Game of Thrones

Tom Lowry

Photo Credit: Agoda CEO John Brown speaking with Skift Executive Editor Dennis Schaal at Skift Forum Asia in Singapore on May 27, 2019. Brown likened online travel in Asia to Game of Thrones. Skift / Richard Lai

Skift Take

Agoda has been an online travel leader in Asia for more than a decade. CEO John Brown doesn't doubt that it will stay the same, but the new competition sure indicates winter is coming.

Agoda CEO John Brown was watching the Game of Thrones finale recently and it hit him. He leaned to his wife and told her that his chosen profession, online travel, is becoming very much like a bloody plot line from the HBO hit series. Brown, speaking at the inaugural Skift Forum Asia in Singapore on Monday, said the constant barrage of insurgents, and never knowing who will live and who will die, is making online travel in Asia like "a Game

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