Lufthansa Will Adopt Dynamic Award Pricing for Its Loyalty Program
Skift Take
In moving to a dynamic-based system for selling award seats, Lufthansa will be the first European carrier to formally adopt the model. But will the program look like its American cousins?
Lufthansa is planning to adopt dynamic award pricing within Miles & More, its loyalty program. In a press briefing late last Wednesday, the German flag carrier confirmed that it would be moving away from a tiered system for calculating the cost of tickets purchased with frequent flyer miles and toward a new standard that prices tickets according to the retail price of the fare.
Lufthansa is the first and largest major European carrier to formally adopt dynamic pricing in its loyalty program (though British Airways has hinted at its own plans). The mov
