Luxury Travelers Want to Spend on Self-Care
Photo Credit: A woman is shown in nature. More affluent travelers are looking to spend their cash on trips centered around their physical and mental well-being. Unsplash / @coffee_wanderer
Skift Take
There’s now a wellness-themed trip out there for almost every traveler’s wants, whether that’s an ultra-exclusive self-care summit or an intense hiking tour in a remote locale. So it comes as no surprise that the already booming wellness industry is now benefiting from people hitting the road.
Whether you’re a wellness traveler seeking a luxury experience — such as a celebrity-hosted summit or an exclusive spa getaway — or seeking the ultimate eco-adventure, worry not: There’s now a trip for you.
More affluent travelers are looking to spend their cash on trips centered around their physical and mental well-being, like high-end retreats complete with in-house therapists, wellness coaches, and personal trainers, or luxury events like the Goop Wellness Summit hosted by Gwyneth Paltrow. Recent research shows this trend as well. In Skift's U.S. Affluent Traveler Survey 2019, 78 percent of respondents said they are interested in incorporating wellness into their travels in some way.
The industry has taken notice, as more companies get creative on how they can appeal to this high-end traveler. Peloton, for example, fans can now search its hotel finder tool to see which hotels offer the upscale bikes
