Taco Bell Is Pretty Serious That Its Pop-Up Hotel Won’t Be Its Last
Photo Credit: Taco Bell-themed guest room at its limited time hotel offering in Palm Springs, Calif. Taco Bell
Skift Take
Every non-hotel brand thinks it is a hospitality company. However, as popular and successful a run as Taco Bell has enjoyed in recent years, it does not have the level of expertise to run a hotel over the long haul on its own.
Here’s some interesting news: Taco Bell strongly considers itself a hospitality company.
The Irvine, Calif.-based restaurant chain, which began taking reservations for it’s new pop-up hotel, The Bell Hotel & Resort on Thursday, will offer 70 rooms to customers starting at $169 over a four-day period beginning on Aug. 8.
While largely considered a marketing stunt by industry experts, the Yum Brands subsidiary does add to a growing trend of hotel offerings made available for travelers by non-hospitality brands. These include the Equinox and West Elm hotels opening next year, as well as the recently launched TWA Hotel at John. F. Kennedy Airport.
The chain is set
