Delta’s Loyalty Offering Improves Direct Booking and 4 Other Aviation Trends This Week


Skift Take

This week in aviation, Delta's investment in its loyalty program leads to happy customers and better business. Plus, we make a tough choice as to what we believe it the most exciting region for airlines so far this year. Check out the story to read where it is and why.

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How Delta’s Loyalty Offering Is Improving Its Direct Booking Business: Another strong quarter for Delta. Investing to create more customer loyalty is paying off. What a concept. Doing what it takes to keep people keep coming back. Delta’s Economy Upgrades Put Product O