The Evolution of Long Island’s Tony East End as Luxury Destination


Skift Take

Stick or twist? Plenty of destinations have to wrestle with the idea when looking to develop their tourism offering. By changing too much or too quickly, you risk losing what made the place special to begin with.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
The definition of luxury isn't static. It shifts with the times. What was once considered appropriate for the high-end traveler can quickly fall out of fashion as tastes change. Destinations battle with this all the time. How do you adapt while also staying true to what made you popular in the first place? The East End of Long Island, New York, is grappling with this very issue. The area catered to a very traditional, luxury traveler in what was a seasonal business. Now hotels and other tourism businesses