Wellness Arrives at the Airport Terminal
Photo Credit: A view of London is shown. Airlines and airports are taking strides to improve the well-being of their passengers. Unsplash / @fouldsmatt
Skift Take
The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.
Ahh, the airport. Everyone’s favorite place to kick back and relax. Nope. For most people, airports are mostly sources of stress, anxiety, and frustration.
So when airlines and airports announce they’re taking strides to improve the well-being of their passengers, it sounds almost comical — especially in today's era of air travel, when leg room is getting tighter, baggage fees are getting higher, and security is getting even more intense.
Still, that hasn’t stopped airlines such as Virgin Atlantic and American Airlines from partnering with apps like Headspace and Calm, which offer meditation content on the off chance you might be able to unwind after takeoff.
Others, such as Singapore Airlines, are trying to revamp their food and offer healthier fare — no frozen lasagna here. Airports themselves are getting wellness makeovers too, with relaxation pods and lactation
