Finnair Sees No Impact From Flight Shame Movement
Photo Credit: A Finnair A350. The airline grew its passenger numbers in Q3. Airbus
Skift Take
Flight shaming as a concept is now well established, and airlines are certainly under much more pressure to showcase their green credentials. The impact on passenger numbers, however, is so far limited.
The flight shaming movement might have taken root in parts of Europe, but not all airlines are seeing an impact.
Activists like 16-year-old Greta Thunberg have helped propel the role of aviation in climate change to the top of the political agenda. Consumer behavior, however, can lag behind and at Nordic airline Finnair, there has been no shift, yet.
“There are many questions and customers are very interested about how to make aviation more sustainable. And we are definitely working on that one all the time. But as you see from our traffic figures a number of passengers, we don't see any impact
