How Allegiant Air plans to grow one underserved market at a time
Photo Credit: Allegiant Air at Phoenix Mesa Gateway Airport. Flickr.com / JL Johnson
Skift Take
The model carried out by Alaska Air seems to be a good one to mimic for smaller lines, especially in contrast to more flashy entrants such as Virgin America.
Las Vegas-based Allegiant Air, buoyed by its successful launch of service to the Hawaiian islands earlier this year, is setting its sights on Mexico and could begin routes to and from Las Vegas and Orlando by the end of next year or early 2014.
Allegiant executives told a group of 30 meeting at the airline's annual investors day event Thursday that it would begin moving to develop Mexican markets in the same way it has been successful in the United States -- by flying to and from cities that have little or no existing service, but with airports large enough to accommodate the airline's twin-engine jets.
Executives gave no specifics on routes but said there were at least 10 Mexican cities that met the criteria. The airline also is considering Cancun as a possible res
