Fosun Swoops on Thomas Cook Brand Names

Patrick Whyte

November 1st, 2019 at 1:45 PM EDT

Photo Credit: The Thomas Cook sunny heart logo. Fosun Tourism Group has gotten hold of the brand. Hazel Nicholson

Skift Take

Given Fosun's desire to help keep Thomas Cook afloat, the news shouldn't come as a surprise, especially since the Chinese company's Foliday ecosystem features the storied brand name.

China's Fosun Tourism Group, which was aiming to spend $582 million (£450 million) rescuing Thomas Cook before its demise, has snapped up the bankrupt travel company's brand for just $14 million (£11 million). The deal with the company's liquidators will also see Fosun pick up the hotel brands Casa Cook and Cook’s Club, including associated assets such as trademarks and domain names,

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