Puerto Rico Aims to Boost Biz Travel With High-Tech Entertainment District
Photo Credit: Shown here is an artist's rendering of El Distrito in San Juan, Puerto Rico. The Caribbean island is keen to attract the dollars that business tourism can bring, and this high-tech entertainment district is central to this initiative. El Distrito San Juan
Skift Take
El Distrito is an ambitious plan, and the island is throwing an extraordinary amount of effort toward making it a success. This is something that matters to business leaders. Hopefully, visitors will have the same enthusiasm.
Puerto Rico is broadening its marketing in a push to be seen as more than just a destination for beaches and sun two years after Hurricane Maria devastated the island. As part of its plans to diversify offerings, the U.S. Caribbean territory is looking to turn itself into a business and entertainment hub.
While the island’s marketing leaders probably won’t be discarding the postcard-perfect images of Puerto Rico soon, they are keen to attract the dollars that business tourism can bring. Next year provides significant opportunities for Puerto Rico to demonstrate that it can compete as a first-class convention and entertainment destination.
Key to that effort will be the launch of El Distrito, which Brad Dean, CEO of the marketing o
