How Certifying a Hotel’s Wellness Bonafides Could Shake Up the Industry
Photo Credit: Hotels are now looking into getting wellness certifications so they can differentiate themselves in an ever more crowded field. Unsplash / Dayana Brooke
Skift Take
Right now, a hotel can offer guests lemon water at check-in and call itself a wellness property. A new wellness certification might raise the bar for that distinction and help legitimize the industry.
As more and more hotels begin to offer wellness perks to guests, it's becoming harder to stand out from the pack.
All the wellness claims can be a pain point for some hotels, especially those properties undergoing multimillion dollar renovations to appeal to health-oriented travelers. After all, adding more green spaces, high-end air purifiers, and Peloton bikes comes at a price. Other hotels, meanwhile, may offer a one-off wellness bonus, like an essential oil at check-in, and declare themselves a wellness property.
So, to get credit for a big wellness investment, some hotels are now looking into the WELL Building Standard certification, as Skift contributor Laura Powell reports below. The question now is whether enough hotels will get on board —
