How Luxury Hotels Are Keeping Up With Green-Friendly Family Travel Trends
Photo Credit: Young children practice yoga on a multigenerational trip. Gen Z is shaping green travel trends by influencing their families' purchase decisions. Six Senses
Skift Take
The hospitality industry has found that the higher a family's budget, the more concerned they are about environmental and cultural sustainability. Luxury operations that craft experiences that engage the family, and especially Gen Z, will see the long-tail impact as this generation has more control over vacation decisions.
Family travel will look a lot different in 2020 and beyond — especially in the luxury space. Not only is multigenerational travel on the rise, but Gen Z, in particular, is looking for sustainable operations that align with their values. Sure, the family cruise will still be around, but Gen Z will likely push their parents, grandparents, aunts, and uncles toward more environmentally friendly experiences.
This kind of multigenerational travel, that's truly sustainable and offers opportunities to engage with the local environment and culture, however, comes at a higher cost. What does that mean for families who are eager to not only patronize sustainable hotels but learn together as a family? We explore how sustainability really factors into multigenerational travel decisions and which luxury hotels are crafting programs that teach younger generations about sustainability.
Gen Z's Sphere of Influence
Gen Z has a propensity to want to pay more for sustainable travel, but there is a
