New Starbucks Airport Partnership Aims for More Coffee, Fewer Lines
Photo Credit: After HMS Host severed its exclusivity agreement with Starbucks, OTG Hospitality Group stepped in. Starbucks
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After HMSHost severed its exclusivity agreement to operate Starbucks airport locations, OTG hospitality group quickly stepped in to fill the void. OTG is well-known for its use of tech to make the airport dining experience more efficient. Let's hope it finds a way to eliminate those long Starbucks lines.
Starbucks announced Monday a new partnership with OTG hospitality group to operate its airport locations, just one week after HMSHost ended its exclusivity agreement with the coffee giant.
Previously, HMSHost had been the only concession company that could partner with Starbucks at U.S. airports since 1991.
With a huge contingent of loyal customers, Starbucks is good for business — but that also means travelers often can end up having to wait in outrageously long lines to get their caffeine fix. This new partnership aims to make grabbing a Venti Pik
