Fast-Growing Event Rentals Is Still a Very Fragmented Business: Is That a Bad Thing for Planners?


Skift Take

Event rentals are poised to grow throughout 2020, suggesting that event planners want no part of seeing this sector consolidate. Planners still prefer traditional procurement methods, with as many choices as possible.

The American Rental Association (ARA) released its 2020 forecast last week for event and equipment rental revenue, which is expected to increase by 3.8 percent. Projected revenue for the year is expected to reach $58.1 billion — however, these numbers are based on projections made prior to the coronavirus outbreak and corresponding event cancellations. Still, these preliminary numbers are sure to come as welcome news to rental companies, particularly as event planners have increasingly diverse options available to them when it comes to acquir