Puerto Rico Pushes Through Recent Setbacks to Win Over Event Planners
Photo Credit: The Puerto Rico Convention Center is shown here. Meetings and events sector leads are on the rise with new event efforts under way. Discover Puerto Rico
Skift Take
Puerto Rico is positioning itself as a global events destination, despite January’s seismic activity. With a new marketing campaign and multiple initiatives aimed at attracting planners and attendees, the island’s efforts are starting to pay off.
Discover Puerto Rico recently announced its new #GoForPuertoRico marketing campaign as a reminder that the island remains a premier destination, despite seismic activity in the southern portion of the island in January.
While the campaign's aim is to attract tourists as a whole, Discover Puerto has begun to place a special emphasis on the meetings, incentives, conventions, and exhibitions sector over the last 18 months — and with much success.
A surge in event leads has resulted in economic impact projections of up to $320 million over the next six years for the island. The trend began in the last fiscal year (2018–2019), which marked a 21 percent increase in total events and a 26 percent increase in total attendance, based on a 13-year average.
This coming year, 269 events are on the books to take place in Puerto Rico, wh
