Nearly 90 Percent of U.S. Travelers Have Yet to Cancel Plans Due to Virus: Skift Research
Photo Credit: In a straw poll of the U.S. online adult population conducted by Skift Research from Feb. 27–29, almost nine in 10 American travelers have not canceled trips due to coronavirus. Adobe / Nico El Nino
Skift Take
U.S. travelers are taking a wait-and-see approach to the evolving coronavirus situation, with few canceling just yet. But most American travel happens domestically, and as the virus spreads within the country, that may soon change.
Skift Research is taking the temperature of American travelers in this time of growing concerns over the coronavirus. For now most travelers are in a wait-and-see mode, with few canceling plans. But that could change rapidly as more COVID-19 cases are reported in the United States.
In a straw poll of the U.S. online adult population conducted from Feb. 27–29, we reached 377 Americans who had previously booked travel plans. Of that traveling population, 12 percent had canceled due to concerns around coronavirus. Which means, of course, that 88 percent — almost nine in 10 American travelers — have not canceled trips due to coronavirus.
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What helps explain this resilient outlook? Well, for starters, the typical American books his or her leisure flights two to three months in advance. The hotel booking window is shorter, 26 days per Kalibr
