What You Can Learn From This Tourism Exec in Lockdown in Italy
Skift Take
Be in it. Don't be afraid to feel what's going on around you. And don't try to play the business-as-usual approach. Nothing about these days are that. Don't pretend to have all the answers.

For our Viewpoint series, Skift invites thought leaders, some from the less obvious corners of travel, to join in the conversation. We know that these independent voices are important to the dialogue within the industry. Our guest columnists will identify and shape what global trends and through lines will define the future of travel.