What You Can Learn From This Tourism Exec in Lockdown in Italy


Skift Take

Be in it. Don't be afraid to feel what's going on around you. And don't try to play the business-as-usual approach. Nothing about these days are that. Don't pretend to have all the answers.

Series: Viewpoint

For our Viewpoint series, Skift invites thought leaders, some from the less obvious corners of travel, to join in the conversation. We know that these independent voices are important to the dialogue within the industry. Our guest columnists will identify and shape what global trends and through lines will define the future of travel.
Promote, or not to promote (destinations). Think about recovery strategies, or wait. Contact business partners, or leave them in peace. Undoubtedly travel professionals at this time have many questions. And, undoubtedly, each is experiencing the frustration that comes from knowing that no one has any answers. [caption id="attachment_384254" align="alignleft" width="298"] Divertimento President Lesley Pritkin. Photo: Divertimento Group LLC[/caption] In the coronavirus landscape, there are no points of reference, no “experts” to consult. Most veteran researchers, healthcare workers, and crisis management professionals have had the humility to admit that their modus operandi is trial by error. So — you can admit that too. No need to pretend you know what your next steps will be. In the following paragraphs, I would like to offer advice to tourism professionals at this trying time. You might be wondering what qualifies me to impart wisdom on