What’s Next for Trip.com Group as Coronavirus Crisis Subsides in China?
Photo Credit: Trip.com CEO Jane Sun is seeing signs of recovery in China's domestic travel market as the coronavirus crisis subsides in the country. Trip.com
Skift Take
For Trip.com Group’s top leader, the message is clear. Countries around the world should not squander any chances to control the virus, and neither should the travel industry let a serious crisis go to waste by not seeking out new opportunities.
Chinese online travel giant Trip.com was one of the first in the global tourism industry to be hit when the coronavirus outbreak began in China in late January. The booming Chinese outbound travel market soon came to a screeching halt as millions of Chinese hunkered down and countries imposed entry restrictions on travelers from China.
More than two months after the global pandemic ripped through the global economy, some glimmer of hope is now emerging from China as the country gradually returns to normality. During its recent earnings call, Trip.com Group CEO Jane Sun and Chairman James Liang even argued that green shoots of recovery are now underway for domestic tourism in China.
Skift spoke to Sun for her take on navigating the coronavirus pandemic, and how China’s improving conditions could offer encouragement to the rest of the world that the crisis could be managed and turned around.
Get the Latest on Coronavirus and the Travel Industry on S
