Marriott Estimates 23 Percent Drop in First Quarter Revenue Per Room
Photo Credit: Marriott expects a 60 percent drop in global revenue per room for March and a 23 percent decline for the first quarter due to coronavirus. Wikimedia / Raimond Spekking
Skift Take
Despite early signs of a hotel recovery in China, Marriott's negative first quarter outlook is likely just the beginning of weak performance for the global hotel company.
Coronavirus continues to eat away at performance levels at the world’s largest hotel company.
Marriott International estimates revenue per available room or RevPAR, the hotel industry’s key performance metric, will be down 23 percent globally for the first quarter, the company announced Tuesday. While data is still being finalized, Marriott anticipates a 60 percent RevPAR decline globally in March.
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