European Hotels Among Last to Recover? Don’t Tell That to Germany
Photo Credit: Germany's smaller dependence on international tourism could help hotels in cities like Berlin bounce back quicker from coronavirus downturns in travel. Skift / dronepicr
Skift Take
A full economic recovery is years away, and the path it takes is largely uncertain. Germany, with its strong domestic traveler base, could be a surprisingly strong performer in a hotel industry on the rebound.
European cities’ reliance on long-haul travel means their hotels could be the last to recover from the coronavirus downturn in travel, Marriott CEO Arne Sorenson said Monday during an earnings call. But not every European city is built with the same travel fundamentals.
The general consensus among travel analysts and executives is that domestic and drive-to travel destinations will rebound before markets that depend more on air travel. China and the U.S. have a stronger domestic traveler base than European countries, meaning Europe’s hotel recovery could take longer, Sorenson said. But Germany is an exception to Sorenson’s generalization.
“Markets with less reliance on international and long-haul tourism will do better,” London-based STR Managing Director Robin Rossman said last week during a webinar on coronavirus’ impact on European hotel performance. “Quite a few German cities don’t rely on long-hau
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