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Airbnb CEO Tells Hosts Success Against Hotel Competitors Hinges on Adopting Cleaning Protocols

Dennis Schaal photo
Dennis Schaal

Photo Credit: Pictured is an Airbnb Luxe property in Punta Mita. Airbnb co-founder and CEO Brian Chesky told hosts on May 13, 2020 in a video meet up that clean procedures will be vital in competing with hotels. Airbnb

Skift Take

It's a good idea that Brian Chesky is now doing weekly videos with hosts. It would be more effective — but admittedly riskier — if he took live questions. It will be a long process to rebuild trust from hosts because so many feel burned by the company's coronavirus refund policy.

Airbnb won't penalize hosts who don't opt into its new cleaning protocols during a coronavirus recovery, but they would be disadvantaged because major hotel brands will be launching deep-cleaning programs, Airbnb co-founder and CEO Brian Chesky told hosts Wednesday in a weekly live video presentation. Airbnb plans to roll out its advanced cleaning initiative later this month in the United States, and listings where hosts adhere to the voluntary sanitization procedures will get badges displayed, Chesky said. A global rollout is scheduled for upcoming months. Host who adopt the clearing guidelines would automatically be subject to a 24-hour buffer between reservations, and guests woul

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