What Will Be the Shape of the Supersize Indian Wedding When It Returns?
Photo Credit: An Indian wedding: A feast for the eyes, stomach and soul. VIP Vacations
Skift Take
Just a few months ago, no one imagined Indian weddings could ever be small and intimate. But it looks like "Honey, who shrunk my wedding?" will be the new chant post-pandemic. That need not be bad for couples, wedding planners, and destinations.
Asian destinations that have been successful in attracting Indian weddings are heartbroken that the market vanished faster than a groom with cold feet due to the Covid-19 crisis.
Destination marketers, wedding planners, and hoteliers catering to the market are also scratching their heads over what will become of these roaring events when new guidelines, such as social distancing, are the antithesis to the highly social nature of an Indian wedding.
Fondly dubbed in Asia as The Big Fat Indian Wedding because of its size, scale, and superabundance, the Indian wedding industry is touted to be worth $50 billion a year. Some 10 to 12 million weddings are held annually, according to media reports citing a KPMG research. With people under 30 years old forming nearly half of India's 1.3 billion population, the industry was trumpeted as recession-proof and tipped to grow at 20 to 25 percent per year.
Rising disposable income coupled with travel-thirsty Indian millennials transformed the
