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Online Travel

EDreams Now Has a Half Million Paying Travel Subscribers

Sean O'Neill photo
Sean O'Neill
Frederic Jutant France source edreams Odigeo

Photo Credit: Image of a French town. EDreams Odigeo, the travel agency group, has a half-million users of its hotel and flight buying subscription service called Prime. EDreams Odigeo / Frederic Jutant

Skift Take

The subscription model continues to show promise in travel.

EDreams Odigeo has added to its travel subscription service another 50,000 members since November, bringing its membership base to about 500,000 for its brands eDreams, Opodo, and GO Voyages. The effort is the biggest test yet of consumer interest in subscriptions as a way to buy travel. The online travel agency group, based in Barcelona, launched the Prime program in 2017 with flights, but sin

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