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Coronavirus

Short-Term Rental Platform RedAwning Restructures and Bookings Surge

Dennis Schaal photo
Dennis Schaal

Photo Credit: Chew Jetty vacation home in Georgetown, Malaysia as shown July 31, 2016. RedAwning is seeing a surge of bookings in North America. The vacation home displayed is not affiliated with RedAwning. Flickr.com / Ah Wei

Skift Take

A silver lining in the coronavirus fiasco, for companies that survive it, is that the crisis gives many the chance to reset and take stock of their operations. Neglecting to do that can be an opportunity that may never resurface.

Short-term rental platform RedAwning hit the reset button during the coronavirus crisis as it sold a subsidiary, Leavetown, and rolled out a program to be the exclusive distribution manager for property management companies. This all took place after parting ways with about one third of its employees, but vacation rental bookings last week surged 42 percent higher than the same period last year as U.S. drive markets continued reopening, founder and CEO Tim Choate told Skift Monday. North America-focused RedAwning, with some 35,000 properties in its portfolio, can serve as one-stop shop for property managers and owners, handling their distribution to Booking.com, Expedia, Vrbo, Airbnb, and Google Travel, as well as marketing, price-optimization, and website-building services. Ch

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