Skift Take
The UK's reopening strategy has been fragmented across its four nations, but it's good to see the tourism boards working together to regain consumer confidence.
Another stamp of approval is being created on the market intended to convince travelers it's safe to get out there. VisitBritain has created a UK-wide industry standard and consumer-facing logo, intended to roll out as the sector in England begins to open up on July 4.
The "Good to Go" scheme is open to all tourism and hospitality businesses across the UK, who can opt in with a self assessment online and be granted the certification. Confusingly, England, Wales, Scotland, and Northern Ireland are each operating on their own timelines for reopening. That said, the scheme was
