Hilton Expands New Cleaning Standard in Pitch to Host Meetings and Events Pre-Vaccine
Photo Credit: Hilton's new EventReady standard aims to safely host meetings and events with coronavirus preventative measures in place. Hilton
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It will be a while before group meeting and event revenue streams have fully recovered for hotels, but plans like Hilton's are needed to give clients confidence to begin thinking about returning to the kind of in-person events that also boost hotel occupancy rates.
Hotel analysts expect group business travel will be among the last sectors to recover from the coronavirus-related plummet in travel demand. But that isn’t stopping Hilton from making a play to once again host events and meetings at its hotels around the world.
Hilton EventReady with CleanStay launched Monday and is a new heightened health and safety protocol for meetings and events. An offshoot of Hilton’s CleanStay program for guestrooms, the new protocol aims to show potential clients it is safe to host events while respecting preventative measures against the spread of coronavirus.
“In today’s new normal, we know that people planning and attending events of any size are focused on their health and safety,” Hilton CEO Christopher Nassetta said in a statement. “Hilton EventReady delivers innovative solutions for the entire event experience — from flexibility in planning and physical di
