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Online Travel

Kayak CEO Hints Company May Get Into the Hotel Business

Dennis Schaal photo
Dennis Schaal

Photo Credit: A hotel sign as seen on August 29, 2008. Kayak CEO Steve Hafner spoke to Skift on July 20, 2020 about the metasearch site getting into the hotel business. Flickr.com / John Stavely

Skift Take

It's tough to say in what form Kayak would enter the hotel business, if it does. If there ever were a Kayak-branded hotel, it's safe to say that Marriott and Accor have nothing to worry about.

There's been speculation over the years about online travel companies getting into the hotel business, and Kayak CEO Steve Hafner teased as much during an interview on Thursday. Hafner, who heads Booking Holdings brands Kayak and OpenTable, dropped the hint during a pre-recorded interview for Travel’s Path Forward: Online Travel, when discussing the company's product roadmap during the Covid-19 hiatus. Without providing much detail, Hafner teased an announcement about Kayak getting into the hotel business in some

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