Tripadvisor Sees a Traffic Rebound But Revenue Still Lagging
Photo Credit: Viroth's Hotel in Siem Reap, Cambodia, won in the "world's number-one op hotel" category in Tripadvisor's annual Travelers' Choice Awards announced in July. Tripadvisor announced its financial results for the second quarter ended June 30, 2020, and they reflected the historic impact of the pandemic. Viroth's Hotel
Skift Take
Tripadvisor has no easy path to better growth rates and profit. But in good news, consumers are returning to its brands to plan trips, and revenue will likely follow over time.
Tripadvisor represents a tale of two recoveries. Customers dreaming of travel during the pandemic restrictions have been coming back to its brands to research trips and outings. But a lack of confidence has been preventing the Needham, Massachusetts-based company from driving revenue from that recovery in the short-term.
In July, monthly unique users improved to 67 percent of last year's comparable period, the company said during an earnings call Friday. That was way up from 30 percent levels, year-over-year, in May. But revenue has not grown in lockstep. The company guided investors to expect that July's revenue performance would be about 30 percent of last year's comparable period.
"As the pandemic hit, it's
