All U.S. Hotel Sectors Saw a Profit in July — Yes, Really
Photo Credit: Both the full-service and limited-service hotel sectors in the U.S. saw a profit in July, and even urban markets like Philadelphia (pictured) were slightly profitable. Flickr / Rob Shenk
Skift Take
Hoteliers shouldn't get used to good news. U.S. full-service hotels may have seen a very slight average profit per room in July, but the peak summer travel season is fading — and the pandemic still isn't under control.
The U.S. hotel industry still faces a long road to a full recovery, but glimmers of profitability are finally emerging across all hotel chain segments following the coronavirus crisis that temporarily closed many hotels around the world.
U.S. gross operating profit per available room in July was positive for the first time since February, according to STR. While the economy sector of the hotel industry has generally performed best during the pandemic due to lower staffing and operating costs, even the luxury sector was in the black in July.
The encouraging news comes days after STR reported the U.S. hotel industry cleared the 50 percent occupancy mark for the first time since mid-March.
“It’s still lower than a typical month, but it’s a huge improvement from seeing negat
