Red Lion Hotels Enters the Extended Stay Hotel Sector With Brand Reinvention
Photo Credit: A GuestHouse Extended Stay guest room. RLH Corp.
Skift Take
The extended stay hotel sector continues to attract owners and investors due to its seemingly recession-proof traveler base, even during a global pandemic.
The extended-stay hotel sector in the U.S. continues to be a bright spot for the struggling hotel industry.
RLH Corp., owner of brands like Red Lion Hotels and Americas Best Value Inn, this week announced it was repositioning its GuestHouse International chain as GuestHouse Extended Stay. The brand aims to target guests looking for longer stays at “upper-economy” pricing as well as owners of existing hotels considering taking on a new brand affiliation, a process known as a conversion.
RLH executives maintain the branding shift was in the works before the coronavirus pandemic shattered hotel industry performance around the world. But the rebrand comes as investors are increasingly drawn to the extended
