Skift Take
In an unprecedented citizen-led push against mass cruise tourism during a time of undertourism, Key West voters boldly chose to protect the environment and public health. It’s sparked hope for change across similarly challenged port communities, but at a time when destinations are desperate for tourism. What's for sure: the “reset” conversation is no longer just talk.
While Americans chose their next president by a close margin, a majority of Key West voters were united last week on three referendum votes that are now city law, preventing more than 1,500 passengers from disembarking per day, banning ships with a capacity of 1,300 or more, and giving docking priority to cruise lines with the best environmental and health records.
Key West isn’t the first US port city to demand capacity limits from the cruise lines, but what’s notable is that this vote emerged from an unprecedented eight-month cruise tourism pause, giving residents a rare chance to see nature bounce back in the surrounding marine sanctuary.
In a time when the focus has shifted towards conscious travel post-Covid, Key West’s ban of big ships is poised to influence and potentially shift other community-cruise relationships around US and global port cities in a post-Covid world.
“It’s been a real David and Goliath kind of story,” Arlo Haskell, co-founder of the Key W