Skift Take
The topline takeaway: A lot of citizen-level education is still needed on benefits of tourism to local and regional economies, in an age of NIMBYism and hyper-polarization.
In a year of low tourism for almost every country, what is the sentiment for and against tourism in communities? This is the question a lot of people in the travel industry are trying to decipher, shifting from the sentiment of overtourism to undertourism almost instantly.
This summer, only a few months into the pandemic, research shop Longwoods International tackled this and related questions to a U.S.-wide consumer research panel of 4,000 adults, in association with Destinations International. The results, needless to say, are very interesting. The study examined both p
