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Short-Term Rentals at Marriott Grow Beyond Just Being an Experiment

Cameron Sperance
Marriott Homes and Villas

Photo Credit: Marriott's Homes & Villas brand (pictured: a Costa Brava, Spain, listing) grew eight times its launch size in less than two years. Marriott International

Skift Take

Marriott still sees Homes & Villas as a small part of its entire business. But the platform grew by eight times its launch size in less than two years and added 4,000 listings just since October — a rare hotel industry silver lining for 2020.

Marriott leaders have downplayed the size of the company’s luxury short-term rental brand Homes & Villas since its launch last year. But nearly 20 months since its debut, Homes & Villas is no longer just a tiny short-term rental platform. It’s growing — very quickly. Homes & Villas debuted with roughly 2,000 home listings in 100 destinations. Today, the brand has more than 16,000 listings in nearly 250 destinations. More than 4,000 listings were added since just October. “We are seeing demand outpace our supply these days,” said Jennifer Hsieh, Marriott’s vice president of Homes & Villas. “With the pandemic, the desire for this entire home product — where [guests] can go and control the environment and bring extended family back together — has really reemerged with demand, and that recovery has been better than anyone could have expected in a pandemic environment.”

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Homes & Villas may have grown by eight times its launch size in less than two years, but company leaders in th

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