Outdoor Travel Execs Come Clean on Digital Challenges


Skift Take

Whether your company is offering customers short-term rentals in big cities or, in the case of outdoor travel firms, trying to get users out into the world to enjoy nature, digital tech can be key to achieving important goals.

Top executives at two companies accommodating customers who want to pursue the outdoors, especially when lockdowns make people feel like shut-ins, are grappling with ways to better serve their users online — and the planet, as well. That was the focus of a discussion on Bringing Outdoor Travel Into a Digital World, moderated by Skift Senior Travel Tech Editor Sean O'Neill at the Skift Short-Term & Outdoor Summit Thursday. Curtis Kopf, head of digital at REI (Recr