Patience Is the Best Hope for 2021
Photo Credit: An empty Paris walkway across the the Eiffel Tower is a reminder of what is required for 2021 for travel companies — patience. Getty Images / IakovKalinin
Skift Take
Patience is managing expectations through a new prism, and seeing the opportunity from that view. Too fast, too soon is a recipe for more disasters.
We are four days into the new year, and nobody wants to be patient.
And they probably shouldn't, most of all people who work in the travel industry. They want to make the carnage of 2020 a distant memory as fast as they can. Why wouldn't they? Tens of thousands of jobs lost, businesses failed, growth plans cancelled, and revenues gone forever — amid a climbing death toll. Who wouldn't want to run away from that to a new start?
But the shared lesson for us all, from those operating major airlines to those hanging on with beachfront souvenir shops, is patience.
The notion of patience in business is sometimes antithetical to being competitive, fiercely first-moving. Wait, and you'll be punished.
But post-pandemic patience is managing exp
